December 1, 2022

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Health Care

Competitive dynamics in the orthopaedic robotics market

Orthopaedic robotic surgical units are specialised to boost surgical results for orthopaedic surgical procedures. They support in numerous procedures these types of as partial knee alternative, total knee substitution, and overall hip replacement, to eventually enable surgeons execute strategies additional continuously and correctly than with handbook approaches. In contrast to the dominant position of Intuitive Surgical in the general medical procedures robotics industry, all important orthopaedic brands be part of the struggle in the orthopaedic robotics industry.

The main brand names of orthopedic robots include Stryker Mako, Zimmer Biomet ROSA RECON, DePuy Synthes VELYS, and Smith & Nephew CORI. The CORI, Mako, and ROSA RECON can be utilised for partial and full knee replacements, as well as full hip replacements. The VELYS can be employed only for overall knee replacements. In accordance to GlobalData analysis, Stryker Mako is by considerably the premier player in the US, bolstered by years of product sales and early entry into the current market. Mako has a robotic chopping software hooked up to its robotic arm, with a focus on haptics. The program involves a pre-operative computed tomography (CT) impression that is used to deliver a 3D model of the knee to assist the physician with pre-surgical scheduling.

Zimmer Biomet ROSA RECON is the 2nd player in the marketplace. Its robotic arm assists to properly location cutting jigs that are pinned to the patient’s bone to assist guideline the surgeon’s chopping resource. ROSA RECON utilizes X-rays, magnetic resonance imaging (MRI), or even works on an image-totally free foundation. Smith & Nephew CORI, which has the smallest footprint of the 4 devices, controls less than 20% of the orthopaedic robotics marketplace. Notably, the share of DePuy Synthes VELYS has increased enormously in the previous year, from much less than 10% to in excess of 20% in 2022. Reasonably priced pricing can be just one of the significant explanations to make clear the quick adoption of VELYS.

Selling price-placing decides a product’s profit margin, as properly as market share and the simplicity of earning gross sales or the problem in getting adoption in the extremely aggressive orthopaedic robotics market place. The cash expense of orthopaedic robots is remarkable. The typical promoting charges (ASPs) of all 4 systems are from $480,000 to in excess of $1.1 million in the US. DePuy Synthes VELYS is much more spending plan-pleasant when compared with other brands and is 56% less costly than Mako. Services and guidance prices for orthopaedic robots also change based on system configuration. The company expense of VELYS is close to 40% a lot less than Mako.

According to a study by the American Association of Hip and Knee Surgeons, more than 50 percent of the captured membership claimed robotics are utilized for marketing and advertising reasons, getting pressures from other services that deliver robotic surgical procedures alternatives. When nonclinical aspects tremendously lead to the conclusion of adopting a new orthopaedic robotic, reduced pricing may possibly be helpful plenty of in persuading surgeons to transfer away from major brand names. The ASP of Mako has declined by just about 9% in 2022. GlobalData expects the money expenditure of orthopaedic robots will continuously drop in the foreseeable future thanks to the fierce opposition.

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